Which company is doing digital marketing?

So, to help you get started, we've put together a list of the top 11 companies that we think have implemented a dynamic digital marketing strategy that increased the company's ROI and added value to customers. The following companies are not only dedicated to digital marketing, but they create experiences and content that captivate their audiences and bring exceptional brand awareness. Zappos, a Leader in Online Footwear Retailer, Sets the Gold Standard for Online Customer Service. In fact, its CEO wrote the book about it.

It's no wonder they have a stellar digital strategy. Not only does Zappos offer a 365-day money-back guarantee, but it also has free two-way shipping, should consumers decide to return or exchange products purchased on the site. As a result, Zappos doesn't have to put much effort into marketing its online presence, its policies are so appealing to consumers that shoppers are eager to praise each other in a completely organic (and viral) way. Entering the crowded personal finance niche (or any popular niche) is a daunting task for any startup, but the approach taken by the financial tracking tool Mint demonstrates that it's possible to stand out from the crowd through well-executed online marketing strategies.

Shaving is the epitome of a boring routine, right? If you answered “of course, then obviously you haven't seen the legendary Dollar Shave Club launch video. DSC shook the notion of its monotonous, buttoned industry and threw it out the window. As one of MLB's main sponsors, the company wanted to execute its “invaluable” strategy and take advantage of the Chicago Cubs reaching the World Series for the first time in 71 years. Why? So they could be part of the story if (and when) the Cubs won.

What is the best way to do this? An effective digital marketing campaign. Uniqlo created the world's first “quick images” campaign and activated it in 100 locations and online. The campaign uses fast-moving images to provide a unique product code that is indecipherable to the naked eye. The Porsche 911 has been the dream car of almost every American child for more than 50 years and has been deeply rooted in the hearts of many car enthusiasts for several generations, which is why Porsche's mobile strategy was so great.

At a time when most people use “wallpaper” on the home screen rather than on walls, the company wanted to reintroduce the 911 to a new generation focused on mobile devices. Founded in 2000, ASOS has since become one of the trendiest names in online retail, with more than 300,000 dresses and 85,000 men's shirts every week, to 18.4 million active customers worldwide. How has this British brand become a pioneer in online fashion? It all comes down to your digital marketing strategy: Compared to its competitors, ASOS cuts a different fabric when it comes to attracting visitors, sales and brand awareness. ASOS created an interactive campaign that generated great interest in the brand.

There's no problem when it comes to Netflix's marketing strategy: this brand is always on top of the latest shows, trends, and memes. Netflix, with a growing audience of 140 million subscribers worldwide, is the leader in customer retention. How does Netflix keep customers interested? It Gets Personal. Personalization marketing is an effective way to overcome noise.

In fact, 91% of consumers say they are more willing to engage with companies that offer them offers directly. Netflix doesn't just personalize perfectly, it doesn't put too much pressure on its customers either. By this, we mean that Netflix doesn't bombard subscribers with suggestions. You know that online consumers are more likely to respond to an identifiable email rather than a bunch of non-specific content.

As a digital marketer, you should always stagger your emails for amazing results. Netflix sends highly personalized emails and push notifications that are easy to read, with a clear call to action (CTA) button, which usually just says “Play”. For example, as a Netflix customer, you'll receive an email recommending a movie based on your previous choices, while heading by name. Netflix sends simple, yet personalized push notifications for the best results.

Do sportswear giants only do it when it comes to marketing? Definitely not, Nike is very careful and reflects on its digital campaigns. It's produced some brilliant ads over the years, but one of our recent favorites was an AI (artificial intelligence) bot. Users could interact with Jordan's bot about the latest releases, and could even customize the times they received notifications. This strategy was a huge success, and the brand claimed that it recorded open rates of 87%, which is huge compared to the usual measly open rate of 21.33% for emails in all industries.

Why are chatbots effective? Turns Out Consumers Love Them. A recent study by Convince and Convert found that “24-hour service” is the number one benefit of chatbots. This means that consumers want instant answers, something that chatbots can offer. Maybe it's time your company also talked to an AI developer? Nike Jordan partnered with Facebook Messenger chatbot to offer users a unique shopping experience.

Having created a huge community of renters and hosts (approximately 150 million active users), Airbnb is now one of the most prominent names in the travel industry. The key to Airbnb's success has been building trust, which has been achieved mainly through social influencer marketing. With 1 billion monthly active users on Instagram, this social media platform is ideal for influencer marketing given the number of celebrities who use the platform themselves. Most recently, Airbnb announced 600,000 new dog-friendly properties in celebration of National Dog Week in the U.S.

UU. To announce this, Airbnb partnered with Marnie the Dog, a four-legged Instagram celebrity with more than 1.3 million followers, and posted a video of her stay in a luxurious mansion. By aligning with famous celebrities, Airbnb will always be associated with luxury lifestyle and, therefore, high quality. When it comes to brand success, or even failure, celebrity association can be a real driver.

Airbnb used an “Instagram-famous” dog to raise awareness of its new dog-friendly properties. For this supermarket giant, every little piece of customer data helps with its digital marketing strategy. In 1994, Tesco introduced the Clubcard, which revolutionized the loyalty program industry. There are now 16 million active Clubcard members, and Tesco uses the data collected by these loyalty cards to send targeted or “targeted” emails.

Recently, Tesco has been using Clubcard purchase history information to identify families, to send suggestions for healthier recipes, based on what the family has previously purchased, and other specific content, such as offers and discounts. Tesco sends targeted emails to ensure customers receive personalized information. Innocent is constantly creating intelligent content on social media. It's very rare for a company to have no time-based elements for its business model.

Whether it's sales, limited shares, or a special offer, most companies will be able to think of something that will set fire to potential customers. See below for an example of Starbucks announcing a limited-time offer for a seasonal drink. Starbucks sends urgent information to its customers from Monday to Friday from 9:00 to 17:00. WebFX is a provider of digital marketing solutions with technology, and we create customized strategies for each of our clients based on their needs and objectives.

Our team is comprised of award-winning marketers, designers and developers, and we know what it takes to get real results online. We also focus on. A certified corporate trainer who participates in leadership and life skills training with a holistic third trimester approach. As an e-commerce influencer and digital media pioneer, my strengths include business leadership, branding, social media and digital marketing, online advertising, global marketing strategy and refining marketing processes.

For detailed curriculum, 15+ certifications, placement support, trainer profiles, course fees. OuterBox is a National Leader in Ecommerce SEO, SEO Services, and Paid Search Management. Founded in 2004, OuterBox now has a team of more than 90 industry experts under one roof. With a focus on driving leads.

It is a results-driven content marketing agency that helps companies strategize, create, publish and distribute content that achieves their objectives, including intellectual leadership,. WEBITMD is the leading digital content and marketing agency offering lead-generating, high-revenue oriented marketing strategies. A DATA-DRIVEN DIGITAL AGENCY Actuate Media facilitates data-driven B2C %26 B2B relationships through digital marketing channels. Thrive Internet Marketing is a Texas-based digital marketing agency that offers full-service digital marketing campaigns.

Major Tom is a full-service digital marketing agency that has been created specifically to help clients thrive in today's increasingly complex marketing landscape. Most of the time, digital marketing agencies will offer a lot of digital services, such as social media marketing, paid or PPC marketing, email marketing, and SEO. Ignite Visibility is one of the most recommended agencies at GoodFirms and one of the industry's leading digital marketing companies. Your digital marketing strategy involves using different marketing channels to achieve your business objectives, whether through social media, website ads, or email marketing.

A professional digital marketing agency can do all the legwork for you while delivering high-quality marketing results. ReVerb is an American digital agency that offers a full cycle of marketing services for IT companies, high-tech startups, ICO projects, and industrial companies. They are among the most recognized international digital marketing agencies based in India for their high-quality and affordable search engine optimization, social media, etc. To get the maximum ROI from digital marketing or reach the right audience at the right time and place, it's very important to reinvent your digital marketing strategy.

SmartSites is an award-winning website design and digital marketing agency, with a focus on search engine marketing (SEO %26 PPC). This company hires sales strategists, digital advertising specialists, web marketers and digital marketing specialists. . .

Leanne Legorreta
Leanne Legorreta

Freelance music specialist. Hipster-friendly travel specialist. Lifelong bacon specialist. Subtly charming internet aficionado. Wannabe internet geek. Total twitter nerd.