In a Moz survey, more than 32% of respondents identified themselves as “full-service agencies” or “digital marketing agencies.” The ultimate goal of your agency is to focus on a specific market and then launch everything to serve companies in that market. A survey conducted by eMarketer revealed that 62.6% of respondents agreed that case studies are powerful tools for generating leads. With the digital transformation in recent years, there are many different approaches to working and finding new customers. As we've already noticed, virtual events are on the rise to help vendors and agencies.
Because with the COVID-19 pandemic, businesses and trends are affected around the world. Before the pandemic, the physical location of digital agencies was very important to companies and brands. But now, companies are more open to working with digital agencies abroad. All they need is to believe in the industry-related experience agencies have, so it's clear that virtual events are now more important than ever.
In a survey conducted by Livestream and New York Magazine, 80% of users surveyed prefer to watch a brand's video rather than read a blog post, while 54% would prefer to watch the video content of a brand they support. Are you looking for ways to take your digital marketing agency to the next level? Here are 16 effective tips that can help you do just that! 1.Focus on a Specific Market: Identify a specific market and launch everything you need to serve companies in that market. 2.Leverage Case Studies: Use case studies as powerful tools for generating leads. 3.Utilize Virtual Events: Take advantage of virtual events to help vendors and agencies find new customers.
4.Create Video Content: Create video content instead of blog posts as it is preferred by 80% of users surveyed. 5.Optimize Your Website: Optimize your website for SEO so that it can be easily found by potential customers. 6.Invest in Paid Advertising: Invest in paid advertising such as Google Ads or Facebook Ads to reach more people. 7.Collaborate with Other Agencies: Collaborate with other agencies and influencers in your industry to increase your reach and credibility.
8.Offer Call Tracking Services: Offer call tracking services such as CallRail to help customers determine which marketing and advertising campaigns are driving the most conversions. 9.Position Yourself as an Industry Leader: Position yourself as an industry leader by promoting your work, creating original content, finding new team members, and keeping up with digital marketing events. 10.Leverage Referrals: Leverage referrals as they are reported as the best source of new leads according to a HubSpot survey. 11.Create Dedicated Pages: Create dedicated pages such as case studies or testimonials pages optimized for new customers and businesses.
12.Work with Multidisciplinary Executors: Work with multidisciplinary executors to grow your business with fewer complications and risks. 13.Use Growth Platforms: Use growth platforms such as HubSpot CRM, marketing, and sales tools designed specifically for maximizing growth. 14.Invest in Employee Training: Invest in employee training so that they can stay up-to-date with the latest trends in digital marketing and provide better services for customers. 15.Market Your Services: Market your services by positioning yourself for less competitive terms such as “Chicago digital marketing company” instead of “digital marketing agency” which is more competitive.
16.Project Clients' Case Studies: Project clients' case studies on a dedicated page optimized for new customers and businesses.