Create a digital agency in 8 stepsGet informed, find your niche, research competitors, launch your website, create a portfolio, establish a business model, have a presence on social networks, generate leads. And even outside of looking for clients, while you don't need to be an SEO master to set up a marketing agency, understanding the basics and why certain things generate certain results can go a long way. For example, you may be able to achieve the desired SEO ranking for your website in 3 months, but explain that it can take up to 6 months to reach that point. And when you leave the mark after 3 months (or anywhere less), your client will be impressed with the delivery and will be happy to stay on board your digital marketing agency.
Here are 3 practices that drive both. Below, you'll find helpful tips, resources, and tips on how to successfully start and grow your marketing agency. The two crucial things that I think every digital marketing agency needs to generate sales are a simple website and a branded email address. At this stage, we've covered how to determine what type of clients to target, create a client persona, and prepare basic marketing material for starting a digital agency.
Creating a digital marketing agency from scratch, without experience or customer case studies, is the hardest part. The irony of all ironies is that marketers are generally horrible at promoting themselves, mainly because they don't follow in their own footsteps. In fact, you have to do something to get clients and start building your portfolio, especially if you're starting a digital marketing agency with no experience. Offering your services for free is a long-term strategy to grow the sales funnel of your digital marketing agency.
So, that covers how to start your own digital marketing agency literally from your couch, couch, kitchen table, or a beach in Fiji. Don't let the nitty-gritty of getting started distract you from the most crucial part of creating a digital marketing agency: choosing your services and promoting your business. Creating a digital marketing agency with no direction in mind is like trying to get to a new restaurant without direction or navigation. Two highly recommended books in this field are The Marketing Agency Blueprint, by Paul Roetzer, and Agencynomics, by Spencer Gallagher and Peter Hoole.
There is also a misconception that starting a digital marketing agency has to mean a HUGE process that requires building a massive company that does “all the things and takes all the customers”. Just like when product companies are trying to find a suitable market for your product, you need to find the right market for your services. There are even some agencies that have created groups for their niche, such as Badass Marketers %26 Founders (BAMF), SaaS Growth Hacks, and more.