What are the big 6 holding companies?

The six major holding companies (WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu and Havas) know that they must change. And just as holding companies seem willing to abandon the culture of their own brands, agency values seem to become an increasingly important factor in agency selection. As the oldest holding companies and also one of the largest in the world, all agency brands share an operational backbone, allowing them to better compete and connect with customers in different markets. Agency holding companies is an industry term used to describe parent advertising agency companies that own smaller advertising agencies.

Leanne Legorreta
Leanne Legorreta

Freelance music specialist. Hipster-friendly travel specialist. Lifelong bacon specialist. Subtly charming internet aficionado. Wannabe internet geek. Total twitter nerd.